GA4 is out and about. Marketers can begin experimenting with GA4 while maintaining their present GA configuration.
Google handed us an early Christmas present in October 2020, when it launched “Google Analytics 4” also known as “GA4”. If you’re a digital marketer who recently called Cox customer service phone number to upgrade for a better speed to run and manage your remote marketing agency, try exploring G4. This analytics platform will eventually replace the present one. It hails with predictive features to offer an in-depth view of the customer lifecycle.
Here’s everything to know about GA4.
What Is Google Analytics 4?
GA4 is a new property type that offers more detailed data management, increased predictive analytics, and a deeper connection with Google Ads, allowing you to gain a complete perspective of the client and derive insight from their data.
The new Google Analytics is a smarter version of the previous one, which builds on the App + Web property that Google debuted last year in beta. You can trust Analytics even as the market develops, thanks to a privacy-centric architecture. Advertisers no longer have to be concerned about cookie and identifier restrictions that result in data gaps thanks to the new features.
With GA4, there is a slew of new intriguing features, and we may expect even more in the future. GA and G4 do have several similarities but some unique updates deserve our attention:
Improved Insights Using AI and ML
Google’s top executives have used their finest ML technology to work for analytics users, providing automated insights and intelligence.
The results of the machine learning algorithms appear to be quite promising, and they represent an intriguing way to acquire fresh insights and visibility into problem triggers without having to do any dirty work.
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Furthermore, Google has stated that these ML tools may be used for future services such as anticipating conversions, right-sizing sessions to mitigate data privacy losses, and more.
Debugging has long been an issue with the current edition of Google Analytics. Is it possible that GTM has a flaw? Is it possible that the problem is with one of your web properties? With GA4, Google has made a number of changes to make debugging easier.
You can debug right in the interface using the live debugging view. With the Tag Manager plugin for Chrome, by importing the data, you can easily check where the problem lies. This is quick and easier.
Enhanced Event Tracking
Unlike Universal Analytics, where a “hit type” was an event, GA4 treats all hits as events. That means that the majority of important events in the browser or app are captured and communicated to the property automatically. The sheer variety of events offered may provide a benefit to those who are less technical.
Advanced Reporting, Analysis, and Customization
The extension of reporting, analysis, and customization options is one of GA4’s most interesting updates. With a broad collection of templates, you can evaluate user behavior in Universal Analytics in ways we’ve never been able to before. This can help you improve user experience and visibility.
Improved Privacy Controls
More privacy options are available in GA4. This allows fine-grained control over which people you gather data on, as well as the ability to use that data in targeted advertising campaigns, ensuring that your company’s privacy policies are followed. A modeling capability is also likely to be released in the future to fill some of the data gaps that arise when we can no longer monitor people due to privacy restrictions.
Option to Export BigQuery for FREE
Previously, this feature was exclusively available in GA 360. Now, in G4, free users can export unsampled data into BigQuery, allowing for more granular reporting and customized analysis.
Will My Data Be Safe?
To be clear, you will not lose any data; nevertheless, it will be stored in a different location, on a different property. When the time comes to fully convert to GA4, you’ll have historical data at least back to now if you set up GA4 today.
What If I Am Not Ready for the Transition?
G4 is still in its infancy so if you’re not ready to make the switch, that’s totally fine. However, there’s a bit of a learning curve. This is exactly why experts recommend starting collecting your data now.
Even though Universal Analytics is a more mature analytics platform, you should familiarize yourself with Google Analytics 4. It will eventually become the primary analytics platform used by marketers and analysts. The sooner you begin, the sooner you will gain experience and be able to assist more clients. Eventually, GA4 will become your major source of analytics data and you will get comfortable with it too.
You can get started with Google Analytics 4 by creating a new property (it will automatically be GA4) or using the GA4 Setup Assistant to guide you every step of the way.